LICIOUS Story!
LICIOUS-Born to Meat
The company serves the best, fresh and clean fish, chicken, meat, and eggs online. It is a Bengaluru-based company. Licious works on a farm to fork model owning the entire back and supply chain and the cold chain. A separate recipe section is also present here. It helps the customers to cook delicious dishes. And also teaches the exotic chef style. It operates across Bengaluru, Hyderabad, Delhi, Gurugram, Mumbai, Noida, Pune, Mohali, Panchkula, Chennai, Faridabad, and Chandigarh. In the year 2019, the company began selling meat online.
Licious - Startup Story
Abhay Hanjura, the founder of the company. He tells that meat is a dish that has got a different emotional attachment to its lovers. He says foodies can go to any extent. Can travel a long distance to get their favorite dish. So, he finds an emotional response here. This is the basis on which the two guys Vivek Gupta and Abhay Hanjura decided to startup as an entrepreneur. They believed that especially the product meat will evoke many consumers. And the new organized platform will finally cater to their needs.
Licious - Founders And Team
- Vivek Gupta is the founder of licious. He started his career as a Corporate Finance Manager of Tavant Technologies. He was also the Finance Controller of Helion Ventures. Now, he is also the Executive Director at MobiCom Commune Pte Ltd. He completed his B.Com from Punjab University. He was the 3rd rank holder during that time.
- Abhay Hanjura is also the founder of licious. He was the campus ambassador of Infosys. He started his career as a Deputy Manager at India Insure Risk Management Services. He was also the Business Head, Practice Head, Senior Vice President, Head of Business Intelligence, and Associate Director of Futurisk Insurance Broking Pvt Ltd.
Licious - Business Model
Licious has got a farm to fork business model. The company handles the entire back and supply chain. Starting from procurement, processing, storage to reach the consumer, in the end, is the responsibility of the company. With 2000 and more employees the company claims to deliver the order within two hours. And processes more than 17,000 orders a day. Transactions are very safe and secured here. The business model here is built to maintain the freshness and the quality of every product. They are having both a web platform as well as a mobile app. Consumer loyalty is the main focus of the brand.
Licious - Revenue Model
Licious has got a customer base of more than 3 lakhs. The average basket size is Rs 700. In the first year, the company collected a revenue of Rs 1.47 crores. Now the revenue collected is Rs 180 crores. This was noted from the records of the last year 2019.
Investors -
Licious is funded by 3one4 Capital, Bertelsmann India Investments, University of California.
Licious - Growth
Startups are actually filling up the pages of India's growth story. People usually say that most Indians are vegetarians. But this is not true. More than 65% of the population in India eats non-veg. This is the biggest fact behind Licious's growth. Surveys say that the non-veg market is very unorganized. This is why online platforms have emerged to help people all around. Nobody knows in what condition the non-veg products are found in the neighboring markets. So, Licious promised its consumers hygiene. The executives of the company are saying that the startup is growing at a healthy rate of 300%. Year after year the rate is increasing.
Licious - Future Plans
The company aims towards building trust and quality more. Apart from deepening its presence among its markets. The current goal is to invest a significant amount of effort towards building consumer value and product innovation. Along with it's ready to cook and ready to eat products. The company wants to drive the change in meat innovation and consumption in India. This is why after the next ten years, Licious finds itself at the edge driving the change.
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