DIGITAL MARKETING BLOG TRAINING
DIGITAL MARKETING
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social
media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse
goods, services, and brands, and today we are going to throw some light on
what is digital marketing, why digital marketing is important, and what
is the role of digital marketing and
types of digital marketing.
What is Digital Marketing?
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same things, but there are some minor differences.
The following video offers an introduction to digital marketing.
By and large, Digital Marketing is a more cost-effective solution and provides you unique opportunities to ensure you're getting the most bang for your buck
Why is Digital Marketing important?
Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more customers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:
· Affordability
·
Mobile access
·
Flexibility
·
Expansion
·
Multimedia
·
Interactivity
·
Tracking
·
Authority
·
Influencer
engagement
·
Print Enhancement
The following video explains why Digital Marketing is Important for a Business.
f
While traditional marketing
might exist in print ads, phone communication, or physical marketing, digital
marketing can occur electronically and online. This means that there are far
more possibilities for brands to reach customers, including email, video,
social media, and search engines.
At this stage, digital
marketing is vital for your business and brand awareness. It seems like every
other brand has a website. And if they don't, they at least have a social media
presence or digital ad strategy. Digital content and marketing are so common
that consumers now expect and rely on them as a way to learn about brands.
Long story short, to be
competitive as a business owner, you'll need to embrace some aspects of digital
marketing.
Because digital marketing has
so many options and strategies associated with it, you can get creative and
experiment with a variety of marketing tactics on a budget. With digital
marketing, you can also use tools like analytics dashboards to monitor the
success and ROI of your campaigns more than you could with a traditional
promotional content — such as a billboard or print ad.
The below chart shows the adoption of digital transformation programmes in the business.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
Here's a quick rundown of some of the most common digital
marketing tactics and the channels involved in each one.
1. Search Engine Optimization (SEO)
This is the process of optimizing your website to
"rank" higher in search engine results pages, thereby increasing the
amount of organic (or free) traffic your website receives. The channels that
benefit from SEO include websites, blogs, and infographics.
There are a number of ways to approach SEO in order to
generate qualified traffic to your website. These include:
On-page SEO: This type of SEO focuses on all of
the content that exists "on the page" when looking at a website. By
researching keywords for their search volume and intent (or meaning), you can
answer questions for readers and rank higher on the search engine results pages
(SERPs) those questions produce.
Off-page SEO: This type of SEO focuses on all of
the activity that takes place "off the page" when looking to optimize
your website. "What activity not on my own website could affect my
ranking?" You might ask. The answer is inbound links, also known as
backlinks. The number of publishers that link to you, and the relative
"authority" of those publishers, affect how highly you rank for the
keywords you care about. By networking with other publishers, writing guest
posts on these websites (and linking back to your website), and generating
external attention, you can earn the backlinks you need to move your website up
on all the right SERPs.
Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression,
structured data and CSS file optimization are all forms of technical SEO that
can increase your website's loading speed — an important
ranking factor in the eyes of search engines like Google.
2. Content Marketing
This term denotes the creation and promotion of content
assets for the purpose of generating brand awareness, traffic growth, lead generation,
and customers. The channels that can play a part in your content marketing
strategy include:
Blog posts: Writing and publishing articles on
a company blog help you demonstrate your industry expertise and generates
organic search traffic for your business. This ultimately gives you more
opportunities to convert website visitors into leads for your sales team.
Ebooks and whitepapers: Ebooks, whitepapers, and similar
long-form content help further educate website visitors. It also allows you to
exchange content for a reader's contact information, generating leads for your
company, and moving people through the buyer's journey.
Infographics: Sometimes, readers want you to
show, not tell. Infographics are a form of visual content that helps website
visitors visualize a concept you want to help them learn.
Want to learn and apply content marketing to your business?
Check out HubSpot Academy's free content marketing training resource page.
3. Social Media Marketing
This practice promotes your brand and your content on social
media channels to increase brand awareness, drive traffic, and generate leads
for your business. The channels you can use in social media marketing include:
Facebook.
Twitter.
LinkedIn.
Instagram.
Snapchat.
Pinterest.
If you're new to social platforms, you can use tools like
HubSpot to connect channels like LinkedIn and Facebook in one place. This way,
you can easily schedule content for multiple channels at once, and monitor
analytics from the platform as well.
On top of connecting social accounts for posting purposes,
you can also integrate your social media inboxes into
HubSpot, so you can get your direct messages in one place.
4. Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying
a publisher every time your ad is clicked. One of the most common types of PPC
is Google Ads, which allows you to pay for top slots on Google's search engine
results pages at a price "per click" of the links you place. Other
channels where you can use PPC include:
Paid ads on Facebook: Here, users can pay to customize a video,
image post, or slideshow, which Facebook will publish to the newsfeeds of
people who match your business's audience.
Twitter Ads campaigns: Here, users can pay to place a
series of posts or profile badges to the news feeds of a specific audience, all
dedicated to accomplishing a specific goal for your business. This goal can be
website traffic, more Twitter followers, tweet engagement, or even app
downloads.
Sponsored Messages on LinkedIn: Here, users can pay to send
messages directly to specific LinkedIn users based on their industry and
background.
5. Affiliate Marketing
This is a type of performance-based advertising where you
receive a commission for promoting someone else's products or services on your
website. Affiliate marketing channels include:
Hosting video
ads through the YouTube Partner Program.
Posting
affiliate links from your social media accounts.
6. Native Advertising
Native advertising refers to advertisements that are
primarily content-led and featured on a platform alongside other, non-paid
content. BuzzFeed-sponsored posts are a good example, but many people also
consider social media advertising to be "native" — Facebook advertising and
Instagram advertising, for example.
7. Marketing Automation
Marketing automation refers
to the software that serves to automate your basic marketing operations. Many
marketing departments can automate repetitive tasks they would otherwise do
manually, such as:
Email newsletters: Email automation doesn't just allow
you to automatically send emails to your subscribers. It can also help you
shrink and expand your contact list as needed so your newsletters are only
going to the people who want to see them in their inboxes.
Social media post scheduling: If you want to grow your
organization's presence on a social network, you need to post frequently. This
makes manual posting a bit of an unruly process. Social media scheduling tools
push your content to your social media channels for you, so you can spend more
time focusing on content strategy.
Lead-nurturing workflows: Generating leads, and converting
those leads into customers can be a long process. You can automate that process
by sending leads specific emails and content once they fit certain criteria,
such as when they download and open an ebook.
Campaign tracking and
reporting: Marketing
campaigns can include a ton of different people, emails, content, webpages,
phone calls, and more. Marketing automation can help you sort everything you
work on by the campaign it's serving, and then track the performance of that
campaign based on the progress all of these components make over time.
8. Email Marketing
Companies use email marketing as a way of communicating with
their audiences. Email is often used to promote content, discounts, and events,
as well as to direct people toward the business's website. The types of emails
you might send in an email marketing campaign include:
Blog
subscription newsletters.
Follow-up emails
to website visitors who downloaded something.
Customer welcome
emails.
Holiday
promotions to loyalty program members.
Tips or similar
series emails for customer nurturing.
9. Online PR
Online PR is the practice of securing earned online coverage
with digital publications, blogs, and other content-based websites. It's much
like traditional PR, but in the online space. The channels you can use to
maximize your PR efforts include:
Reporter outreach via social
media: Talking to
journalists on Twitter, for example, is a great way to develop a relationship
with the press that produces earned media opportunities for your company.
Engaging online reviews of your
company: When
someone reviews your company online, whether that review is good or bad, your
instinct might be not to touch it. On the contrary, engaging company reviews
helps you humanize your brand and deliver powerful messaging that protects your
reputation.
Engaging comments on your
personal website or blog: Similar
to the way you'd respond to reviews of your company, responding to the people
who is reading your content is the best way to generate productive conversation around your industry.
10. Inbound Marketing
Inbound marketing refers to a marketing methodology wherein
you attract, engage, and delight customers at every stage of the buyer's
journey. You can use every digital marketing tactic listed above, throughout an
inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some
classic examples of inbound marketing versus traditional marketing:
Blogging vs.
pop-up ads
Video marketing
vs. commercial advertising
Email contact
lists vs. email spam
11. Sponsored Content
With sponsored content, you as a brand pay another company
or entity to create and promote content that discusses your brand or service in
some way.
One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.
Now after going through all the blogs, you may be wondering which is the best digital marketing institute that you want to join to be a marketer, and here’s my answer
If you want to be a successful Digital Marketer, you need the best institute for learning. An institute where you are given proper guidance about Digital Marketing, how can you grow your business or make a career in same and also tell you about different opportunities that come to your way after you complete Digital Marketing.
For being a successful Digital Marketer just promoting business digitally is not enough. You need to know the different sectors and create your own specialization.
MAJOR MISTAKE – Do not just decide to look at the website. Everyone claims to be the best digital marketing institute as per their own ranking. Content and images put on the website might not serve all the purpose. Visit the institute, look at the ambiance and infrastructure, talk to the counselors and experts and then make your decision.
Unless you get guidance from expertise trainers your skills will not be upgraded. You will lack somewhere. So to search for the best institute you need to know the following key points :
- Faculty Profile: Faculty imparting training must be having rich experience and must be presently doing digital marketing for companies. One who used to do digital marketing for companies before and now is giving just training might not be the best fit.
- Infrastructure and Institute’s Learning environment: Infrastructure also plays a vital role in learning. Infrastructure should appeal to you and inspire you to be there and learn. Along with infrastructure, the institute’s learning environment should be such which motivates you for your objective.
- Focus on practical approach: Digital Marketing itself is a practical subject. If you see your trainers are using a book instead of the website, maybe you have approached the wrong institute. For being a Digital Marketer you can achieve your success only through LIVE & PRACTICAL TRAINING. Make sure you are getting PRACTICAL TRAINING on LIVE CASES.
- Course Content: There are a number of institutes that write or tell you wrongly about their contents. They write a number of topics they cover but at the end finish with some. So you should always be aware of the course contents before you join.
- Assignments and Practice Projects: The best institute is one that not only focuses on teaching but also gives you LIVE PROJECTS AND PRACTICAL WEBSITES to work on and also ask you to submit BEFORE THE DEADLINES.
- Placement Assistance Guarantee: Make sure if your institute has promised you for job placements then it's genuine and it is not just for saying.
- Support after completion of the Course: Learning & finishing the course and having all the certificates is just enough. Right? No one can be an expert at once. Make sure you get the support of your trainer even after your completion of your course.
For companies struggling to track ROI, Designyze is a game changer. Their Digital Marketing Agency reporting services turn complex numbers into simple, actionable strategies that boost performance.
ReplyDelete